Learn more about Social Media Risk and how you can implement a governance program to not only manage social media risk but also enhance employee engagement.
Date: Thursday, January 15th, 2014
Time: 11:00 am PT
Speaker: Rohit Valia, CEO and Founder, Cafyne
Reuters released an article stating that a Kentucky healthcare worker was fired from her job at Norton Healthcare in Louisville. The worker violated social media policy by posting stirring comments about the fatal shooting of Michael Brown, an unarmed black teen in Ferguson, St. Louis. Insider Louisville reports a few of Renea French Rainey's social media comments: “Just an excuse to act more like the animals they are... ” (reported by Insider Louisville) “Real ammo not rubber!!!!!
According to The 2014 State of Enterprise Social Marketing Report, presented by Forrester, 69% of large companies are increasing staffing for social marketing in 2014. Audience involvement statistics show “Nearly three out of four companies, 73%, measure the business value of social marketing through audience resonance (engagement metrics of comments, responses, shares)”. Are enterprise marketers measuring what matters?
Cafyne.com is excited to be a sponsor for the SMX Social Media Marking Conference in Las Vegas!
We are thrilled to connect with companies changing the face of marketing and social media. Cafyne helps companies grow their brand more efficiently and organically using several key principles and a new, innovative solution.
We would like to invite you to join us at SMX! Use this 10% registration discount code SMM14CAFYNE (case sensitive) and sign up now!
We are excited to share that Cafyne.com is a proud co-sponsor of the Incite Summit: East in New York City!
The Incite Summit is an exciting event that brings leaders together to discuss the future of marketing and brand awareness. Cafyne will be featured at the event, sharing industry insights on amplifying employee engagement, risk management, and other revolutionary social media solutions.
Join us at the Incite Summit: East event using the special promo code and receive $250 off your ticket: Caf250
Gartner noted Cafyne as a Cool Vendor, in its 'Cool Vendors in Risk Management, 2014' report published last week authored by Analyst(s): John A. Wheeler | French Caldwell. Gartner recognized that the Social Media risks of employee communications require better tools for ensuring compliance. Cafyne's solution fills a gap in the marketplace for enterprise tools which allow employees to use social media to communicate externally safely. The report is available here.
Financial Advisors and others in the regulated industries (which is almost everyone working for a publicly traded companies) have pay attention to this case where these folks were fined $100000 for a couple of tweets – was the market impact of these tweets and channel justifiable. Or is the cost of social media marketing too high to pay.
In our analysis, social media still remains one of the most cost effective marketing tool. With the right safeguard, it can also be used as safely as the other tools used by the organization. However, my advise - safety first.
Employers typically only have access to the content being blogged or posted on social media sites via the company accounts. Monitoring these accounts to ensure that company policies and regulations are being observed is critical as they represent the official company view.
In addition, many employees use their personal accounts as their online professional persona’s and discuss work related issues on them. These then can be interpreted to represent the views of the company they are employed with and it behooves the company to ensure they are in line with company policies.