Social Media is Always On: How Do You Control Your Brand?

Social media is an integral part of business communications. For all its many benefits, there are scores of risks. It’s not an exaggeration to say that social media can destroy a business or brand.

“The failure to monitor social media risk may mean the end of your business, reputation, or brand,” says Karen Masullo in an article for Disaster Resource Guide.

It’s Cyber Security Month: Is your Social Media Protected?

October was an exciting month for us. The Department of Homeland Security designated October as Cyber Security Month, which is something near and dear to our hearts. Some of the themes created by the Federal government were “creating a culture of cyber security at work” and “staying protected while always connected”. These messages really resonated with us. We’re driven by social media security, both in and out of the workplace.

Four Actions Financial Firms Must Do Before Using Social Media (and Still be FINRA Compliant)

If you’re in the financial industry, you may think that social media is the playground of hip ad agencies. Well it turns out that the financial services are just as tuned in to social media as their creative services counterparts. According to a new study by computer firm Accenture, about 60 percent of financial advisors have “daily contact with clients through social media.”  

Freedom of Expression in a Socially Connected World

While most Americans celebrate the Fourth of July holiday with hot dogs and fireworks, it’s important to note that there is a greater meaning behind the festivities. Independence Day marks a milestone in American history. It’s the day Americans declared their independence from Great Britain. The liberties that Americans enjoy are a direct result of the actions taken 239 years ago.

Your employees social media usage at work is actually good for your company

In the early days of social media many companies laid down the law when it came to employees engaging during work hours. They pushed IT departments to block sites such as Facebook or Twitter. They asked employees to keep personal smart phones under wraps during the workday. They feared that a workforce more engaged in friends’ baby pictures would surely be a drain on productivity or worse, a path to serious reputation damage.

Company Guidelines on Employee Use of Social Media

Social media platforms such as Facebook, Twitter, and LinkedIn have permeated our lives both at work and home. That distinction between work and home has become blurred as employees often inject their personal and work content on social media websites without realizing that they may be hurting their employer’s brand, or worse, divulging valuable proprietary information.


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